Issue - meetings

Background:

This report provided details of a draft policy on the carrying out of sponsorship and advertising activities by the Council, which would cover the Council as an advertiser or sponsor and the Council as an owner of an advertising platform or sponsorship opportunity which an external individual, group or organisation may wish to take up.

At the July 2018 meeting of the Business Support Overview and Scrutiny Committee, Members considered a Member’s Item regarding the sponsorship agreement between the Council and Gillingham Football Club and asked for a report to be submitted to its November 2018 meeting detailing a draft corporate sponsorship protocol. The draft Policy was subsequently considered by the Business Support Overview and Scrutiny Committee on 29 November 2018 and its comments were set out in section 7 of the report.

A Diversity Impact Assessment had been undertaken on the draft Policy, as set out in Appendix 2 to the report.

Reasons:

Introducing an advertising and sponsorship policy will allow the Council to take a consistent and corporate approach to undertaking these growing opportunities with established standards. It will provide a clear framework and control measures, ensure the Council complies with legislation, industry codes and other council policies and secures best value for money in all that the Council does.