Issue - meetings

Background:

The Advertising and Sponsorship Policy set out the Council’s approach to seeking and taking sponsorship and advertising. The report sought approval of proposed revisions to the Policy.

The report explained that since the Policy had been agreed in 2018, there had been a number of developments within the Council that had set health and wellbeing of local people and climate response as key priorities for the Council. The current policy allowed for advertising content and sponsorship agreements that might come into conflict with these priorities and therefore a number of revisions had been proposed to ensure that no priorities were contradicted in any advertising or sponsorship arrangements that might be entered into across the Council.

A Diversity Impact Assessment had been undertaken in relation to the Advertising and Sponsorship Policy and was attached at Appendix 2 to the report.

The report had previously been considered by the Business Support and Digital Overview and Scrutiny Committee on 4 April 2024, the minutes of which were set out at section 7 of the report.

Reasons:

The current Advertising and Sponsorship Policy allows for advertising content and sponsorship agreements that might come into conflict with the Council’s priorities. Approval of the revisions proposed will ensure that the Council does not contradict its priorities in any advertising or sponsorship arrangements that might be entered into across the Council.